You feel compelled. To do what? To bridge the gap. What gap? The Information Gap. You need to know why the world seems increasingly unreal. You need to know why the reality principle is fading before your eyes.
What will human beings do when they realize they are in the Matrix, but there is no red pill to let them out? We stand on the verge of the ultimate wars of the human race - the Unreality Wars, the Hyperreality Wars. These wars constitute the true Apocalypse. They are the wars to wipe out truth and meaning once and for all. As Baudrillard said, "We live in a world where there is more and more information, and less and less meaning."
We will drown in data and be starved of purpose. The dawn of Nihilism is here. Social media is its Church and "influencers" are its prophets. In the Age of PewDiePie and the Kardashians, no one can hear you scream.